Iqra Isphahani, Author at - We Build Your Dream Website
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Iqra Isphahani

SEO & How It Can Help You

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Search engine optimization is the method of increasing the visibility of a website or webpage on search engines’ results. Basically, it can make your website and web pages show up on the first few pages of a Google or Yahoo search. This is good for you because now when people are looking on the internet for the product or service you offer, they will be more likely to step onto your website and become your customer. The higher a website ranks on a search engine the more likely it is to be visited by internet users; this is why search engine optimization is so necessary for business owners who depend greatly on their websites.

Now that you know why it’s so useful, let’s focus on the steps on getting your website seen by the search engines.
Content – The most important, and obvious, factor in making your website stand out. It needs to be relevant, following a theme that can be displayed through headings, descriptions, and overall text. It also needs to be attractive, just because all the information and good and simple, there still needs to be an organizational structure.

Links- sounds random but this actually is a huge deciding factor on whether or not your website or web pages will make it on a search engine. Links lead to web pages and so it’s important to spread out the information so that it’s simpler to follow and find relevant content. For example, if someone wanted to go to a Web Design company in order to create a logo, it would be annoying and unnecessary for them to have to sift through information about e-commerce to find it. Well, search engines also look for that kind of easy access, there needs to be direct links through the pages.

Keywords- the search process is always based on a keyword, making retrieval simple. If you want your page to rank in the search results for your service or product, it would be a good idea to make sure that they are key words and part of the main content. Also try to have them prominently used in titles but don’t overdo it by including it in all descriptions, tags, and links.

Usability- What’s the point of making a website if the users don’t like it? It has to be simple, concise, and engaging. It needs to be easy to navigate and the content needs to be easy to understand. It should be both professional and simple, but most importantly accessible. People are depending on your website to provide them with credible and quality content.

When creating or updating your website, it’s important to think of all of these factors and incorporate them into your design. If you want to have more customers, you need to be seen by the search engines first and this is the way to make that happen.

Why You Need A Website

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You’re a small business owner with big dreams of enhancing your company, well how can you do that if no one knows about your company in the first place? If you want to expand to a larger audience you need visibility and accessibility; by making it easier for the audience to see and access your website, you’re making it easier on yourself to sell your service or product. It’s a win-win situation.

Having a website can substantially cut down the amount of time that is spent on each customer. Instead of spending hours on the phone and in meetings answering basic questions, people will have access to your website where they can read about your product and services at their own convenience and then come to you with a full understanding of what you are offering. This gives you, as a business, more time and energy to spend on many more customers.

An important thing to remember is that because this website will be a way to garner a large audience, for many this will be their first impression of you as a company. You want your website to reflect exactly what you are selling in a clean and concise way. Many times we look past a website we deem useless based on its appearance, due to it either being unpleasant to look at or being too cluttered with information. Make sure your website isn’t ignored; make it stand out but make it simple so that anyone can find what they are looking for.

You might feel like your business is too small right now, there might not be enough time to keep up with a website or you’re not ready for too much demand yet. But if you want to keep up with the competition and to advertise yourself in an affordable way, a website is the first step to getting your foot in the door and getting people to look at you. In order for a brighter future you need your presence to be known and by making a website you’ll be approached by customers but also potential employees, other businesses, and possibly even investors.