Search engine optimization is the method of increasing the visibility of a website or webpage on search engines’ results. Basically, it can make your website and web pages show up on the first few pages of a Google or Yahoo search. This is good for you because now when people are looking on the internet for the product or service you offer, they will be more likely to step onto your website and become your customer. The higher a website ranks on a search engine the more likely it is to be visited by internet users; this is why search engine optimization is so necessary for business owners who depend greatly on their websites.
Now that you know why it’s so useful, let’s focus on the steps on getting your website seen by the search engines.
Content – The most important, and obvious, factor in making your website stand out. It needs to be relevant, following a theme that can be displayed through headings, descriptions, and overall text. It also needs to be attractive, just because all the information and good and simple, there still needs to be an organizational structure.
Links- sounds random but this actually is a huge deciding factor on whether or not your website or web pages will make it on a search engine. Links lead to web pages and so it’s important to spread out the information so that it’s simpler to follow and find relevant content. For example, if someone wanted to go to a Web Design company in order to create a logo, it would be annoying and unnecessary for them to have to sift through information about e-commerce to find it. Well, search engines also look for that kind of easy access, there needs to be direct links through the pages.
Keywords- the search process is always based on a keyword, making retrieval simple. If you want your page to rank in the search results for your service or product, it would be a good idea to make sure that they are key words and part of the main content. Also try to have them prominently used in titles but don’t overdo it by including it in all descriptions, tags, and links.
Usability- What’s the point of making a website if the users don’t like it? It has to be simple, concise, and engaging. It needs to be easy to navigate and the content needs to be easy to understand. It should be both professional and simple, but most importantly accessible. People are depending on your website to provide them with credible and quality content.
When creating or updating your website, it’s important to think of all of these factors and incorporate them into your design. If you want to have more customers, you need to be seen by the search engines first and this is the way to make that happen.